Palazzo Roverella
Designing the exhibition experience within a neat and intuitive website
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Palazzo Roverella is the most prestigious exhibition location in Rovigo, a historic palace that in recent years has become a national reference for art enthusiasts, thanks to the quality of its exhibitions. The Fondazione Cassa di Risparmio di Padova e Rovigo askes us to design the Palazzo’s website, with the aim of balancing the importance of the historical building, with the visual identity of the individual exhibitions hosted within it.
A visit to an art exhibition starts long before the visit itself and often begins on the website: this is where visitors gather information about exhibitions and start planning their experience.
Starting from wireframes to the realisation of the graphic user interface, we conceived the website as a digital exhibition space, an integrated museum hall and an information portal to meet the needs and expectations of contemporary art lovers.
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Working side by side with the client, we studied the users’ needs and potential paths to find the information useful to plan their visit, with a focus on mobile use.
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Visually, the site perfectly integrates the identity of the Palazzo and that of the individual exhibitions, also through the presence of a rich photographic documentation of the artwork exhibited, and a system of icons specifically designed to make navigation more intuitive for users.
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