{"id":6971,"date":"2026-02-11T08:56:23","date_gmt":"2026-02-11T07:56:23","guid":{"rendered":"https:\/\/www.idastudio.it\/?post_type=project&p=6971"},"modified":"2026-02-11T08:56:24","modified_gmt":"2026-02-11T07:56:24","slug":"krang","status":"publish","type":"project","link":"https:\/\/www.idastudio.it\/en\/project\/krang\/","title":{"rendered":"Krang"},"content":{"rendered":"\n

A bespoke approach to a multifaceted yet coherent editorial project<\/h2>\n\n\n
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\r\n\t\t\t\tYear<\/span>\r\n\t\t\t\t2019-2024<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t
\r\n\t\t\t\tCustomer<\/span>\r\n\t\t\t\tMarketing Arena<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\tServices<\/span>\r\n\t\t\t\t\tNarratives<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\n\n\n\n
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Krang is a six-year editorial journey. Born as the house organ of Marketing Arena, the project took shape as a series of six monographic issues, conceived as parts of a single, evolving whole\u2014each one different, yet deeply connected.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Funnel<\/em>, Brand<\/em>, Hyper<\/em>, Limit<\/em>, Scarcity<\/em>, Obsessions<\/em>. Each issue is driven by a specific theme, becoming an opportunity to rethink visual language every time: designing a tailored graphic identity, experimenting with typography, and exploring print and paper-engineering solutions that resonate with and respond to the core concept of each monograph.<\/p>\n<\/div>\n\n\n\n

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Typefaces, iconographic language, materials, and printing techniques became the tools through which we sought, issue by issue, to visually translate the key ideas underlying each publication.<\/p>\n<\/div>\n<\/div>\n\n\n

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Art direction: Laura Bortoloni
Graphic design: Laura Bortoloni, Sara Paioncini
Illustrations: Sara Paioncini
Photo: Andrea Verzola, Mattia Zoppellaro, Teo Giovanni Poggi<\/p>\n\n\n\n

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