{"id":6940,"date":"2026-02-11T08:55:43","date_gmt":"2026-02-11T07:55:43","guid":{"rendered":"https:\/\/www.idastudio.it\/?post_type=project&p=6940"},"modified":"2026-02-11T08:55:44","modified_gmt":"2026-02-11T07:55:44","slug":"non-e-solo-gelato","status":"publish","type":"project","link":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/","title":{"rendered":"Non \u00e8 solo gelato"},"content":{"rendered":"\n

Campaign for the enhancement and promotion of services<\/h2>\n\n\n
\"Artigeniale<\/figure>\n\n\n
\n
\t\t
\r\n\t\t\t\r\n\t\t\t
\r\n\t\t\t\tYear<\/span>\r\n\t\t\t\t2024<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t
\r\n\t\t\t\tCustomer<\/span>\r\n\t\t\t\tArtigeniale<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\tServices<\/span>\r\n\t\t\t\t\tBrand as ecosystem<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

For the 2025 Artigeniale campaign, we chose to work with contrasts by pairing extreme close-ups of products \u2013 unmistakably linked to the world of gelato \u2013 with the sense of negation implied in the payoff.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

The goal was to highlight the complexity behind appearances and results: what we see is NOT JUST ICE CREAM, but the outcome of strategy, vision, organization, and dialogue. In other words, what Artigeniale puts into practice through a set of proven tools.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n
\"Artigeniale:<\/figure>\n<\/body><\/html>\n\n\n
\"Artigeniale:<\/figure>\n\n\n
\"Artigeniale:<\/figure>\n<\/body><\/html>\n\n\n
\"Artigeniale:<\/figure>\n\n\n\n
\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

As part of the campaign, a series of both photographic and illustrated visuals were developed, focusing on themes such as the evolution of eating habits, organization and management within the gelato industry.<\/p>\n<\/div>\n<\/div>\n\n\n

\"Artigeniale:<\/figure>\n<\/body><\/html>\n\n
\"Artigeniale:<\/figure>\n<\/body><\/html>\n\n\n
\"Artigeniale:<\/figure>\n\n\n\n
\"Artigeniale:<\/figure>\n\n\n\n
\n
<\/div>\n\n\n\n
\n

Art direction: Laura Bortoloni
Graphic design: Laura Bortoloni, Sara Paioncini
Photo: Andrea Verzola<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"author":8,"featured_media":6909,"parent":0,"template":"","meta":[],"project-category":[31,3,5,11],"project-scope":[51],"class_list":["post-6940","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-advertising","project-category-art-direction","project-category-campaigns","project-category-illustration","project-scope-brand-as-ecosystem"],"yoast_head":"\nArtigeniale - Ida Studio<\/title>\n<meta name=\"description\" content=\"Campagna promozionale per Artigeniale, societ\u00e0 di consulenza e formazione specializzata nel settore della gelateria e prodotti affini\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artigeniale - Ida Studio\" \/>\n<meta property=\"og:description\" content=\"Campagna promozionale per Artigeniale, societ\u00e0 di consulenza e formazione specializzata nel settore della gelateria e prodotti affini\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/\" \/>\n<meta property=\"og:site_name\" content=\"Ida Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T07:55:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/\",\"url\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/\",\"name\":\"Artigeniale - Ida Studio\",\"isPartOf\":{\"@id\":\"https:\/\/www.idastudio.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg\",\"datePublished\":\"2026-02-11T07:55:43+00:00\",\"dateModified\":\"2026-02-11T07:55:44+00:00\",\"description\":\"Campagna promozionale per Artigeniale, societ\u00e0 di consulenza e formazione specializzata nel settore della gelateria e prodotti affini\",\"breadcrumb\":{\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#primaryimage\",\"url\":\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg\",\"contentUrl\":\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Artigeniale cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.idastudio.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progetti\",\"item\":\"https:\/\/www.idastudio.it\/progetti\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Non \u00e8 solo gelato\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.idastudio.it\/#website\",\"url\":\"https:\/\/www.idastudio.it\/\",\"name\":\"Ida Studio\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.idastudio.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artigeniale - Ida Studio","description":"Campagna promozionale per Artigeniale, societ\u00e0 di consulenza e formazione specializzata nel settore della gelateria e prodotti affini","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/","og_locale":"en_US","og_type":"article","og_title":"Artigeniale - Ida Studio","og_description":"Campagna promozionale per Artigeniale, societ\u00e0 di consulenza e formazione specializzata nel settore della gelateria e prodotti affini","og_url":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/","og_site_name":"Ida Studio","article_modified_time":"2026-02-11T07:55:44+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/","url":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/","name":"Artigeniale - Ida Studio","isPartOf":{"@id":"https:\/\/www.idastudio.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#primaryimage"},"image":{"@id":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#primaryimage"},"thumbnailUrl":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg","datePublished":"2026-02-11T07:55:43+00:00","dateModified":"2026-02-11T07:55:44+00:00","description":"Campagna promozionale per Artigeniale, societ\u00e0 di consulenza e formazione specializzata nel settore della gelateria e prodotti affini","breadcrumb":{"@id":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#primaryimage","url":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg","contentUrl":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2025\/10\/ART-24_WEB1.jpg","width":2560,"height":1440,"caption":"Artigeniale cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.idastudio.it\/en\/project\/non-e-solo-gelato\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.idastudio.it\/en\/"},{"@type":"ListItem","position":2,"name":"Progetti","item":"https:\/\/www.idastudio.it\/progetti\/"},{"@type":"ListItem","position":3,"name":"Non \u00e8 solo gelato"}]},{"@type":"WebSite","@id":"https:\/\/www.idastudio.it\/#website","url":"https:\/\/www.idastudio.it\/","name":"Ida Studio","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.idastudio.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project\/6940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/media\/6909"}],"wp:attachment":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/media?parent=6940"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project-category?post=6940"},{"taxonomy":"project-scope","embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project-scope?post=6940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}