{"id":6536,"date":"2023-05-23T17:09:37","date_gmt":"2023-05-23T15:09:37","guid":{"rendered":"https:\/\/www.idastudio.it\/?post_type=project&#038;p=6536"},"modified":"2025-06-24T14:43:04","modified_gmt":"2025-06-24T12:43:04","slug":"marketing-arena","status":"publish","type":"project","link":"https:\/\/www.idastudio.it\/en\/project\/marketing-arena\/","title":{"rendered":"Marketing Arena"},"content":{"rendered":"\n<h2 class=\"qzr-add-controls-fixed-fade is-style-font-md-typewriter margin-bottom-3x project-subtitle wp-block-heading\">An aggregator identity system<\/h2>\n\n\n<figure class=\"alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_HERO.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Marketing Arena Sistema identit\u00e0\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_HERO.png 1920w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_HERO-300x169.png 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_HERO-1024x576.png 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_HERO-768x432.png 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_HERO-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\t\t<div class=\"qzr-dynamic-blocks\" data-block=\"project\">\r\n\t\t\t\r\n\t\t\t<div class=\"data year\">\r\n\t\t\t\t<span>Year<\/span>\r\n\t\t\t\t<span>2022<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"data client\">\r\n\t\t\t\t<span>Customer<\/span>\r\n\t\t\t\t<span>Marketing Arena<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"data project-scope\">\r\n\t\t\t\t\t<span>Services<\/span>\r\n\t\t\t\t\t<span>Brand as ecosystem<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"data \">\r\n\t\t\t\t\t\t<span><\/span>\r\n\t\t\t\t\t\t<span> European Design Award 2023 Gold Winner<\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-font-lg wp-block-paragraph\">Marketing Arena is an agency that deals with Digital Marketing. Regardless of the size of the companies, he accompanies them in understanding their objectives and in defining the web marketing levers to be put in place to achieve them.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Unity is strength and the strength of Marketing Arena lies in knowing how to become an aggregator, a bridge between different realities. The concept of connection becomes the key to building the visual communication of the brand. This link does not alter the uniqueness of the logo components but nevertheless allows a new reading. This is how four distinct elements acquire a new meaning from the relationship that connects them and thus the MA monogram, an acronym of the brand itself, is created.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing Arena new identity\" src=\"https:\/\/player.vimeo.com\/video\/792547103?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"145\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2-1024x145.png\" alt=\"Marketing Arena identity system\" class=\"wp-image-6539\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2-1024x145.png 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2-300x42.png 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2-768x109.png 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2-1536x218.png 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2-1920x272.png 1920w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_01-2.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-font-lg wp-block-paragraph\">Marketing Arena is not only present in that connection, but it is in the whole system formed by the individual elements that compose it and in the communication that takes place between them. The brand is also designed to allow the elements and connections that compose it to expand or contract, to move in space, thus creating new variations and visual applications useful for conveying the idea of communication that modulates and adapts, while remaining united and cohesive.<\/p>\n<\/div>\n<\/div>\n\n\n<html><body><figure class=\"wp-block-image size-full\" data-margin-bottom=\"1\"><img loading=\"lazy\" decoding=\"async\" width=\"14120\" height=\"4512\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_02B.png\" alt=\"Marketing Arena European Design Award 2023 Gold Winner and example of dynamic logo\" class=\"wp-image-6605\"\/><\/figure>\n<\/body><\/html>\n\n<html><body><figure class=\"wp-block-image size-large\" data-margin-bottom=\"1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2-1024x576.jpg\" alt=\"Marketing Arena dynamic logo\" class=\"wp-image-6541\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2-1024x576.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2-300x169.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2-768x432.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2-1536x863.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2-1920x1080.jpg 1920w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_03-2.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/body><\/html>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1-1024x634.jpg\" alt=\"Marketing Arena Banner\" class=\"wp-image-6543\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1-1024x634.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1-300x186.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1-768x475.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1-1536x950.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1-1746x1080.jpg 1746w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_04-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1-1024x634.jpg\" alt=\"Marketing Arena Business card\" class=\"wp-image-6545\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1-1024x634.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1-300x186.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1-768x475.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1-1536x950.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1-1746x1080.jpg 1746w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_05-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-font-lg wp-block-paragraph\">Within this modular identity that is Marketing Arena, we then created the logos for each of the realities that were born from it: B2B, Osservatorio, Krang, and Studio. These logos are free to be different and identifying but within the same system.<\/p>\n<\/div>\n<\/div>\n\n\n<html><body><figure class=\"wp-block-image size-large\" data-margin-bottom=\"1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1-1024x576.jpg\" alt=\"Marketing Arena website\" class=\"wp-image-6547\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1-1024x576.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1-300x169.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1-768x432.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1-1536x864.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1-1920x1080.jpg 1920w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_06-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/body><\/html>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1-1024x634.jpg\" alt=\"Marketing Arena Hat\" class=\"wp-image-6549\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1-1024x634.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1-300x186.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1-768x476.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1-1536x951.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1-1744x1080.jpg 1744w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_07-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1-1024x634.jpg\" alt=\"Marketing Arena B2B posters\" class=\"wp-image-6551\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1-1024x634.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1-300x186.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1-768x475.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1-1536x950.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1-1746x1080.jpg 1746w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2023\/05\/IDA-23_SITO_MARKETING-ARENA_08-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-font-p-medium wp-block-paragraph\">Art direction: Laura Bortoloni<br>Graphic designer: Marco Crivellaro<br>Video e animation: Samuele Grando<\/p>\n<\/div>\n<\/div>\n","protected":false},"author":5,"featured_media":6455,"parent":0,"template":"","meta":[],"project-category":[3,4],"project-scope":[51],"class_list":["post-6536","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-art-direction","project-category-brand-identity","project-scope-brand-as-ecosystem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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