\r\n\t\t\t\t\tServices<\/span>\r\n\t\t\t\t\tBrand as ecosystem<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\n\n\n\n
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Artigeniale is a company specialising in high-level consultancy in the world of ice cream, offering valuable services for its target market.<\/p>\n\n\n\n
Our involvement focused on redesigning the brand identity and its application on various communication tools, to achieve a strong and distinctive brand positioning.<\/p>\n<\/div>\n<\/div>\n\n\n\n
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The collaboration with Artigeniale began in 2016 with the restyling of the logo: in this design process, the primary need was for a visual system capable of communicating the merge between the craftsmanship that pervades the industry in which the client operates and the quality of the services offered. We created a more contemporary, but still coherent language, in which pictograms and conceptual images coexist, a mix standing out within an already visually saturated sector.<\/p>\n<\/div>\n\n\n\n
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The design work carried out on the logotype and the entire visual identity of the brand was then expanded to include the design of the company profile: the goal was to have a presentation tool that would stand out and be remembered by the professionals to whom Artigeniale offers its consulting services.<\/p>\n<\/div>\n<\/div>\n\n\n\n
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The research on visual languages carried out for the design of the brand identity has also been applied in the photos that have been designed and created over the years.<\/p>\n<\/div>\n<\/div>\n\n\n\n
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The work, in this case, goes far beyond the realisation of the picture itself, but goes through an articulated project path: sketch, set design, art direction, coordination of suppliers and much more.<\/p>\n<\/div>\n\n\n\n
Photographic and iconographic language also come together in the design of the exhibition spaces where the brand meets its customers.<\/p>\n<\/div>\n<\/div>\n\n\n
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The design work carried out on the logotype and the entire visual identity of the brand was then expanded to include the design of the company profile: the objective was to have a strongly characterised presentation tool that would stand out and be remembered by the professionals to whom Artigeniale offers its consulting services.<\/p>\n<\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\n
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The path we have taken over the years with Artigeniale has allowed us to work with an original and distinctive approach, while remaining easily understood by the target audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<\/figure>\n","protected":false},"author":4,"featured_media":6061,"parent":0,"template":"","meta":[],"project-category":[3,4,16],"project-scope":[51],"class_list":["post-6357","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-art-direction","project-category-brand-identity","project-category-signage-and-enviromental","project-scope-brand-as-ecosystem"],"yoast_head":"\nArtigeniale - Ida Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idastudio.it\/en\/project\/artigeniale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artigeniale - Ida Studio\" \/>\n<meta property=\"og:description\" content=\"New visual languages for distinctive brand positioning Artigeniale is a company specialising in high-level consultancy in the world of ice cream, offering valuable services for its target market. 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