{"id":6347,"date":"2022-07-01T12:16:33","date_gmt":"2022-07-01T10:16:33","guid":{"rendered":"https:\/\/www.idastudio.it\/project\/valier\/"},"modified":"2023-04-25T13:05:59","modified_gmt":"2023-04-25T11:05:59","slug":"valier","status":"publish","type":"project","link":"https:\/\/www.idastudio.it\/en\/project\/valier\/","title":{"rendered":"Valier"},"content":{"rendered":"\n

Visual languages for brand repositioning<\/strong><\/p>\n\n\n\n

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\r\n\t\t\t\tYear<\/span>\r\n\t\t\t\t2018-2022<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t
\r\n\t\t\t\tCustomer<\/span>\r\n\t\t\t\tAzienda Agricola Valier<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\tServices<\/span>\r\n\t\t\t\t\tBrand as ecosystem<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\n\n\n\n
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We redesign the brand logo, which roots back to heraldry, and we created a complex ecosystem of graphic elements to achieve the repositioning of the company and its products.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The collaboration between Valier and Ida Studio began in 2014 to accompany the brand towards the creation of a communication system capable of satisfying the commercial needs of a growing company, in b2b as well as b2c.<\/p>\n\n\n\n

We put the product at the centre of the communication narratives, from web interfaces to print campaigns, from billboards to packaging, brochures and company profile. Valier’s entire brand project started from an ambitious work of updating the family coat of arms. <\/p>\n\n\n\n

The aim is to unite the tradition that comes from a century-old history spanning no less than 5 generations with the innovative and constantly evolving soul of the brand, to build more contemporary languages.<\/p>\n<\/div>\n\n\n\n

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Valier’s flagship product, Lara Walnut, has been the protagonist of many communication actions in recent years, starting with the design of an entire dedicated website, based on an original icon system.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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On the 30th anniversary of the Valier Lara Walnut’s first launch, we designed a nationwide brand awareness campaign declined on various media, including press campaigns, billboards, social content, packaging and more.<\/p>\n<\/div>\n<\/div>\n\n\n\n