{"id":6317,"date":"2022-06-30T11:40:09","date_gmt":"2022-06-30T09:40:09","guid":{"rendered":"https:\/\/www.idastudio.it\/project\/poplab\/"},"modified":"2023-04-25T13:05:58","modified_gmt":"2023-04-25T11:05:58","slug":"poplab","status":"publish","type":"project","link":"https:\/\/www.idastudio.it\/en\/project\/poplab\/","title":{"rendered":"Poplab"},"content":{"rendered":"\n<p class=\"is-style-font-md-typewriter\"><strong>A dynamic identity system to express brand DNA<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"qzr-featured-video wp-block-post-featured-image\">\t\t<iframe loading=\"lazy\" style=\"background-image: url(https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg)\" src=\"https:\/\/player.vimeo.com\/video\/728052442?dnt=1&#038;controls=0&#038;loop=1&#038;background=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\r\n\r\n\t<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\t\t<div class=\"qzr-dynamic-blocks\" data-block=\"project\">\r\n\t\t\t\r\n\t\t\t<div class=\"data year\">\r\n\t\t\t\t<span>Year<\/span>\r\n\t\t\t\t<span>2018<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"data client\">\r\n\t\t\t\t<span>Customer<\/span>\r\n\t\t\t\t<span>Poplab<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"data project-scope\">\r\n\t\t\t\t\t<span>Services<\/span>\r\n\t\t\t\t\t<span>Brand as ecosystem<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"data \">\r\n\t\t\t\t\t\t<span><\/span>\r\n\t\t\t\t\t\t<span>European Design Award Finalist 2019<\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62.5%\">\n<p class=\"is-style-font-lg\">Poplab is a research and development lab established to experiment with the connection between digital and immersive technologies, architecture and design. We were involved to create a brand that would enhance the hybrid nature of the project, which is at the same time a design studio and fab lab.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>These premises allowed us to experiment extensively and to build a variable visual identity system that has parametric design as its stylistic hallmark.<\/p>\n\n\n\n<p>In fact, the brand is created dynamically from five axes that constitute the filter for analysing all the projects and people in the studio, i.e. design, manufacturing, writing, training and R&amp;D, to which as many geometric figures correspond.<\/p>\n\n\n\n<p>By assigning a value to each of these axes, it is possible to generate a brand that is different each time, always recognisable and easily traceable to Poplab.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Poplab dynamic identity\" src=\"https:\/\/player.vimeo.com\/video\/288505879?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8000\" height=\"1521\" src=\"https:\/\/idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02.png\" alt=\"\" class=\"wp-image-5309\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02.png 8000w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02-300x57.png 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02-1024x195.png 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02-768x146.png 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02-1536x292.png 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02-2048x389.png 2048w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-02-1920x365.png 1920w\" sizes=\"auto, (max-width: 8000px) 100vw, 8000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62.5%\">\n<p class=\"is-style-font-lg\">In addition to the geometric shapes, different sounds were also assigned to each axis, resulting in different sound structures, which form the background of the video of the brand.<\/p>\n<\/div>\n<\/div>\n\n\n<html><body><figure class=\"wp-block-image size-full\" data-margin-bottom=\"1\"><img loading=\"lazy\" decoding=\"async\" width=\"8000\" height=\"2979\" src=\"https:\/\/idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03.png\" alt=\"\" class=\"wp-image-5311\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03.png 8000w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03-300x112.png 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03-1024x381.png 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03-768x286.png 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03-1536x572.png 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03-2048x763.png 2048w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-03-1920x715.png 1920w\" sizes=\"auto, (max-width: 8000px) 100vw, 8000px\" \/><\/figure>\n<\/body><\/html>\n\n<html><body><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" data-margin-bottom=\"1\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1653\" src=\"https:\/\/idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04.jpg\" alt=\"\" class=\"wp-image-5313\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04.jpg 2560w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04-300x194.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04-1024x661.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04-768x496.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04-1536x992.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04-2048x1322.jpg 2048w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-04-1673x1080.jpg 1673w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1653\" src=\"https:\/\/idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-scaled.jpg\" alt=\"\" class=\"wp-image-5315\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-scaled.jpg 2560w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-300x194.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-1024x661.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-768x496.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-1536x992.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-2048x1322.jpg 2048w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-05-1672x1080.jpg 1672w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/body><\/html>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-06.gif\" alt=\"\" class=\"wp-image-5317\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62.5%\">\n<p class=\"is-style-font-lg\">The logo is a visual tool that changes for each project without losing its DNA, thanks to an algorithm that allows the creation of a specific visual system representing the identity and characteristics of each Poplab project, whether it is the design of a building, a tessellation system or the program of a training course.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Poplab \/ logo backstage\" src=\"https:\/\/player.vimeo.com\/video\/318087271?dnt=1&amp;app_id=122963\" width=\"500\" height=\"278\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62.5%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-scaled.jpg\" alt=\"\" class=\"wp-image-5319\" width=\"594\" height=\"253\" srcset=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-scaled.jpg 2560w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-300x128.jpg 300w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-1024x437.jpg 1024w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-768x328.jpg 768w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-1536x655.jpg 1536w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-2048x874.jpg 2048w, https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/06\/POPLAB-ARTWORK-07-1920x819.jpg 1920w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-font-p-medium\">NodeBox developer: Daniele De Rosa <\/p>\n\n\n\n<p class=\"is-style-font-p-medium\">Sound Designer for video music: Leonardo &#8216;Doub7e&#8217; Lazzarin<\/p>\n<\/div>\n<\/div>\n","protected":false},"author":4,"featured_media":6222,"parent":0,"template":"","meta":[],"project-category":[],"project-scope":[51],"class_list":["post-6317","project","type-project","status-publish","has-post-thumbnail","hentry","project-scope-brand-as-ecosystem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poplab - Ida Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idastudio.it\/en\/project\/poplab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poplab - Ida Studio\" \/>\n<meta property=\"og:description\" content=\"A dynamic identity system to express brand DNA Poplab is a research and development lab established to experiment with the connection between digital and immersive technologies, architecture and design. We were involved to create a brand that would enhance the hybrid nature of the project, which is at the same time a design studio and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.idastudio.it\/en\/project\/poplab\/\" \/>\n<meta property=\"og:site_name\" content=\"Ida Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T11:05:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/\",\"url\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/\",\"name\":\"Poplab - Ida Studio\",\"isPartOf\":{\"@id\":\"https:\/\/www.idastudio.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg\",\"datePublished\":\"2022-06-30T09:40:09+00:00\",\"dateModified\":\"2023-04-25T11:05:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.idastudio.it\/en\/project\/poplab\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/#primaryimage\",\"url\":\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg\",\"contentUrl\":\"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.idastudio.it\/en\/project\/poplab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.idastudio.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progetti\",\"item\":\"https:\/\/www.idastudio.it\/progetti\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Poplab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.idastudio.it\/#website\",\"url\":\"https:\/\/www.idastudio.it\/\",\"name\":\"Ida Studio\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.idastudio.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Poplab - Ida Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.idastudio.it\/en\/project\/poplab\/","og_locale":"en_US","og_type":"article","og_title":"Poplab - Ida Studio","og_description":"A dynamic identity system to express brand DNA Poplab is a research and development lab established to experiment with the connection between digital and immersive technologies, architecture and design. We were involved to create a brand that would enhance the hybrid nature of the project, which is at the same time a design studio and [&hellip;]","og_url":"https:\/\/www.idastudio.it\/en\/project\/poplab\/","og_site_name":"Ida Studio","article_modified_time":"2023-04-25T11:05:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.idastudio.it\/en\/project\/poplab\/","url":"https:\/\/www.idastudio.it\/en\/project\/poplab\/","name":"Poplab - Ida Studio","isPartOf":{"@id":"https:\/\/www.idastudio.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.idastudio.it\/en\/project\/poplab\/#primaryimage"},"image":{"@id":"https:\/\/www.idastudio.it\/en\/project\/poplab\/#primaryimage"},"thumbnailUrl":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg","datePublished":"2022-06-30T09:40:09+00:00","dateModified":"2023-04-25T11:05:58+00:00","breadcrumb":{"@id":"https:\/\/www.idastudio.it\/en\/project\/poplab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.idastudio.it\/en\/project\/poplab\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.idastudio.it\/en\/project\/poplab\/#primaryimage","url":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg","contentUrl":"https:\/\/www.idastudio.it\/wp-content\/uploads\/2022\/07\/POPLAB_ANTEPRIMA-SOCIAL.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.idastudio.it\/en\/project\/poplab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.idastudio.it\/en\/"},{"@type":"ListItem","position":2,"name":"Progetti","item":"https:\/\/www.idastudio.it\/progetti\/"},{"@type":"ListItem","position":3,"name":"Poplab"}]},{"@type":"WebSite","@id":"https:\/\/www.idastudio.it\/#website","url":"https:\/\/www.idastudio.it\/","name":"Ida Studio","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.idastudio.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project\/6317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/media\/6222"}],"wp:attachment":[{"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/media?parent=6317"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project-category?post=6317"},{"taxonomy":"project-scope","embeddable":true,"href":"https:\/\/www.idastudio.it\/en\/wp-json\/wp\/v2\/project-scope?post=6317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}