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Designing visual identity systems is one of Ida’s unique activities. In this field we have the objective of allowing different languages ​​to coexist and interact in order to generate new and consistent ways of communicating. The aim is to visually express the differentiating characteristics of each client, regardless of their industry.

Artigeniale – Visual identity system – 2016-2017
Artigeniale – Visual identity system – 2016-2017

Technical skills and creativity are simply not enough to implement projects that work; differentiation needs a multidisciplinary approach that combines methodology and synthesis. Indeed, creating visual identity systems is a complex process that requires research, studies, analysis and re-elaboration.

Poplab – Visual identity system – 2017
Poplab – Visual identity system – 2017

For our projects, aesthetics are instrumental when it comes to the ability to breathe life into the consistent architectural and structural vision of a fully integrated communications system. Being able to do it means creating a clear visual language where symbols can be immediately traced back to the brand’s values.

Levanto – Visual identity system – 2019
Levanto – Visual identity system – 2019

The identity systems we design are real ecosystems tailored to each project, in which every element interacts with others and what you see is functional for a consistent and effective system narrative.

Ara – Visual identity system – 2016
Ara – Visual identity system – 2016