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Ida. Identity Atlas, directed by Laura Bortoloni, is a communication design studio that designs curated visual identity systems.

We were founded in 2013 and we utilise a transmedia approach, which allows us to build processes and create meanings together with our clients. We work with companies, arts and culture organisations, non-profits, artists and communicators on a broad range of projects, in order to respond to real needs with communication systems and visual language architectures.

 

Methodology

Each of our projects starts with research. For us it is an irreplaceable step of the project. We need not become experts on a subject, but understanding its DNA and getting to know its mechanisms allows us to build a unique and consistent visual pathway. This is what we love about what we do: having the possibility and the duty to continually enter new worlds, with the goal of understanding them and restoring informational complexity to them.

 

Our Services

Our projects always start with the construction of the process, which for us is the first moment in which the design methodology is applied, with the perspective that the design of the route we need to take is actually a way to plan the finish line.

Visual identity systems
Editorial design
Design for spaces
Design for user experiences
Communications for the arts
Icon systems
Art direction
Illustration
Graphic facilitation
Research projects

Tappe

2019
2019.11
“Do you know me?” workshop @ Ecole nationale supérieure des arts visuel de La Cambre, Bruxelles (Belgium)
2019.07
Workshop "Voltmetro" @ La Fabbrica dello Zucchero, Rovigo (Italy)
2019.06
PoPlab. Nominee “motion logo” category @ Euroepan Design Awards 2019.
2019.04
UHCR poster on show @ Bergamo and Bologna (Italy)
2018
2018.04
Lecture @ Ecole nationale supérieure des arts visuel de La Cambre, Bruxelles (Belgium)
2018.10
“Do you know me?” selected ADI Design Index 2018
2017
2017.09.30
“ARA. Percorsi creativi rurali” and “Non Resume” selected @ AWDA Aiap Women in Design Award

2017.09
“ARA. Percorsi creativi rurali” talk @ Aiap Community, ICG, Roma (Italy)
2017.09
“Do you know me?” workshop @ Facoltà di Architettura La Sapienza - “Design Per”, international graphic design week, Rome (Italy)
2017
2017.07.18
“A spoonful of sugar” talk @ “Pillole di futuro / Liquidi”, Rovigo (Italy)
2017.05.27
"ARA Percosi creativi rurali". Gold "brand logo" category @ Euroepan Design Awards 2017, Porto (Portugal)

2017.05.19-21
“Pillole di futuro / Spin” on show @ Farenheit39, Ravenna (Italy)

2017.01.27-29
"Pillole di futuro" on show @ Fruit, mostra mercato dell’editoria indipendente, Bologna (Italy)
2016
2016.12.9-11
"Non résumé" workshop @ Matera Design Weekend, Matera (Italy)

2016.09
“BUM”, “Pillole di futuro” on show @ AWDA, Triennale Expo Gate, XXI Triennale, Milano (Italy)

2016.06.24
"Non résumé" interactive documentary premiere @ “Pillole di futuro / Spin”, Rovigo (Italy)
2016.01
"Pillole di futuro" on show @ Fruit, mostra mercato dell’editoria indipendente, Bologna (Italy)
2015
2015.11
“Pubblico/Privato” poster on show @ “Pre-visioni per Milano”, la Fabbrica del Vapore, Milano (Italy)

2015.03.6-8
“Pillole di futuro / Autogol” on show @ Farenheit39, Ravenna (Italy)

2015.01.23-24
"Non Resumé" workshop @ “Learn Do Share / Make change”, Goteborg (Sweden)
2015.01.15
"Information design and beauty" talk @ “Pillole di futuro / Uno nessuno centomila” @ TheFab, Verona (Italy)

2015.01
“BUM”, “Pillole di futuro” selected @ AWDA
2014
2014.12.12-14
"Pillole di futuro" @ Fruit, mostra mercato dell’editoria indipendente, Bologna (Italy)

2014.03.07-09
“Pillole di futuro” / Lo farò" on show @ Farenheit39, Ravenna (Italy)
2013
2013.06.07
“M’intrigo” talk @ Speed Talk Aiap Open Community @ la Fabbrica del Vapore, Milano (Italy)
2013.01
“Bacalà” poster selected @ “Spollo Kitchen” book and exhibition