Non è solo gelato
Campaign for the enhancement and promotion of services
For the 2025 Artigeniale campaign, we chose to work with contrasts by pairing extreme close-ups of products – unmistakably linked to the world of gelato – with the sense of negation implied in the payoff.
The goal was to highlight the complexity behind appearances and results: what we see is NOT JUST ICE CREAM, but the outcome of strategy, vision, organization, and dialogue. In other words, what Artigeniale puts into practice through a set of proven tools.
As part of the campaign, a series of both photographic and illustrated visuals were developed, focusing on themes such as the evolution of eating habits, organization and management within the gelato industry.
Art direction: Laura Bortoloni
Graphic design: Laura Bortoloni, Sara Paioncini
Photo: Andrea Verzola
