Krang

Krang is a six-year editorial journey. Born as the house organ of Marketing Arena, the project took shape as a series of six monographic issues, conceived as parts of a single, evolving whole—each one different, yet deeply connected.

Funnel, Brand, Hyper, Limit, Scarcity, Obsessions. Each issue is driven by a specific theme, becoming an opportunity to rethink visual language every time: designing a tailored graphic identity, experimenting with typography, and exploring print and paper-engineering solutions that resonate with and respond to the core concept of each monograph.

Typefaces, iconographic language, materials, and printing techniques became the tools through which we sought, issue by issue, to visually translate the key ideas underlying each publication.

Art direction: Laura Bortoloni
Graphic design: Laura Bortoloni, Sara Paioncini
Illustrations: Sara Paioncini
Photo: Andrea Verzola, Mattia Zoppellaro, Teo Giovanni Poggi